24 August 2011

News: Krispy Kreme doing their bit for London Fashion Week

I've just read the most exciting LWF news I've seen so far... and I just had to share it with you.

Krispy Kremes are making a collection of doughnuts to coincide with London Fashion Week! NOM!

Images via Wikipedia and The Independent

Considering fashion has always had the issue of food and weight, I honestly think this is a fantastic move by the doughnut kings! They're working with Glamour magazine to create 2 new limited edition doughnuts to fill our bellies from 29th August to 2nd October.

One has a strawberry glaze (which has already been released for Glamour's 10th anniversary), whilst the other is orange-glazed to represent the A/W season's key colour! I don't even like the taste of orange, but I'm still going to buy it purely for that reason. I'll give that one to Tris (the boyfriend)!

The Independent included some information on how many calories are involved in one of them, but I'm choosing to ignore it. If you're going to eat a Krispy Kreme, don't worry about it! I don't get the chance to eat them that much so the odd one makes no difference to me (well, it probably does, but I blame my general eating habits than the one treat). I honestly feel it's a strong move and hope they are embraced. I'd love to see some models or celebrities tucking into a Krispy Kreme backstage or sat in the front row!

Do you think this is a good move? Will you buying these fashion-inspired doughnuts?

p.s. Ive also just found out there's a new Krispy Kreme store opening in Sheffield soon. Why oh why did it have to open NOW? I've been there for 4 years and now I've moved back home... Too little too late for me. :(
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