30 October 2014

Disney and your #VeryBadDay

Working in social media means that I'm constantly interested in campaigns that brands have created. Some interest me more than others, but that obviously depends on how much I like the brand itself. There's one campaign that caught my eye recently, and luckily I got to experience it too!

As a huge Disney fan (and Steve Carell fan for that matter), I can't wait for the new film Alexander and the Terrible, Horrible, No Good, Very Bad Day. What an epic title. Disney UK has made a lovely, thoughtful campaign to promote and celebrate the release, by contacting various people who have tweeted that they've had a bad day, and offering to send them something to make their day brighter and better. Cute!

Yes, I was damn cheeky in my blatant request (and, to be fair, my very bad day was, indeed, VERY bad), but I wanted to find out how it worked! I luckily received a reply and, quite frankly, it's one of the best packages I've received in a while! It's as if they knew Minnie Mouse is my favourite Disney character. It's one of the most comfiest onesies ever and I love it so much.

I've noticed that Disney is still tweeting people now, but I don't know what the end date to the campaign is. I presume it's happening until the film is released!

I do love when brands interact with the public. Sometimes that's more worthwhile than working with bloggers, especially with this campaign... It's meaningful, it's making a difference to a wider range of audiences and it's being talked about in more social media communities.

Kudos, Disney. I didn't think I could love you more.


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